Air Force Academy Relaunches Vintage-Inspired College Vault Merchandise Collection
4/21/2022 2:00:00 PM | General
USAF ACADEMY, Colo. – As the Air Force Academy prepares to celebrate its 64th graduating class next month, the Academy, in collaboration with its exclusive trademark licensing agency, CLC, announced today it is paying homage to its storied history with the relaunch of its College Vault merchandise collection.
The Air Force College Vault program is a vintage-inspired merchandise program created by CLC that highlights historical trademarks and traditions through fashion-forward apparel and non-apparel products. The relaunch will initially incorporate popular logos from 1950s and the 1990s on merchandise from top licensees, including Champion, Wildcat Retro Brands, and WinCraft.
"Our fans have a strong affinity for our incredible Academy history, and we are pleased to be able to offer some of these retro marks as part of our new College Vault Collection," added Nathan Pine, Director of Athletics. "We are thrilled to broaden the Air Force selection at retail, and give our alumni and fans an opportunity to show off logos that resonate with their time at and association with the Air Force Academy."
The new Air Force College Vault merchandise collection will launch with specially curated apparel, headwear, and hardgoods.
"We are thrilled to collaborate with the United States Air Force Academy to deliver this unique College Vault collection as another step in their continued commitment to connect with their consumers through best-in-class merchandise," Nicole Armentrout, CLC's SVP of Marketing. "The College Vault collection was established to give Air Force an avenue to properly merchandise its historic logos, which have deep meaning for the fans, and help tell the story of the Academy and its rich heritage."
Air Force College Vault merchandise will be available at ShopGoAirForceFalcons.com, the U.S. Air Force Academy Visitor Center, Dick's Sporting Goods, and Scheels, as well as at the Academy's upcoming graduation ceremonies.
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About Air Force Academy
The United States Air Force Academy offers a four-year program of instruction and experience designed to educate, train, and inspire men and women to become officers of character, motivated to lead the United States Air and Space Forces in service to our nation. Each cadet graduates with a Bachelor of Science degree and a commission as a second lieutenant. The goals of the athletic program are to enhance the physical conditioning of all cadets, to develop the physical skills necessary for officership, to teach leadership in a competitive environment and to build character. There are three subdivisions of the athletic program: intercollegiate athletics, intramurals, and physical education. The intercollegiate program has 17 men's and 10 women's NCAA-sanctioned teams.
About CLC
CLC is the nation's leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of LEARFIELD, the leading media and technology services company in intercollegiate athletics.
Media contacts:
Tory Garnhart, Air Force, Troy.Garnhart@afacademy.af.edu, 719-333-9263
Tammy Purves, CLC, tammy.purves@clc.com, 770-799-3275.
The Air Force College Vault program is a vintage-inspired merchandise program created by CLC that highlights historical trademarks and traditions through fashion-forward apparel and non-apparel products. The relaunch will initially incorporate popular logos from 1950s and the 1990s on merchandise from top licensees, including Champion, Wildcat Retro Brands, and WinCraft.
"Our fans have a strong affinity for our incredible Academy history, and we are pleased to be able to offer some of these retro marks as part of our new College Vault Collection," added Nathan Pine, Director of Athletics. "We are thrilled to broaden the Air Force selection at retail, and give our alumni and fans an opportunity to show off logos that resonate with their time at and association with the Air Force Academy."
The new Air Force College Vault merchandise collection will launch with specially curated apparel, headwear, and hardgoods.
"We are thrilled to collaborate with the United States Air Force Academy to deliver this unique College Vault collection as another step in their continued commitment to connect with their consumers through best-in-class merchandise," Nicole Armentrout, CLC's SVP of Marketing. "The College Vault collection was established to give Air Force an avenue to properly merchandise its historic logos, which have deep meaning for the fans, and help tell the story of the Academy and its rich heritage."
Air Force College Vault merchandise will be available at ShopGoAirForceFalcons.com, the U.S. Air Force Academy Visitor Center, Dick's Sporting Goods, and Scheels, as well as at the Academy's upcoming graduation ceremonies.
###
About Air Force Academy
The United States Air Force Academy offers a four-year program of instruction and experience designed to educate, train, and inspire men and women to become officers of character, motivated to lead the United States Air and Space Forces in service to our nation. Each cadet graduates with a Bachelor of Science degree and a commission as a second lieutenant. The goals of the athletic program are to enhance the physical conditioning of all cadets, to develop the physical skills necessary for officership, to teach leadership in a competitive environment and to build character. There are three subdivisions of the athletic program: intercollegiate athletics, intramurals, and physical education. The intercollegiate program has 17 men's and 10 women's NCAA-sanctioned teams.
About CLC
CLC is the nation's leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of LEARFIELD, the leading media and technology services company in intercollegiate athletics.
Media contacts:
Tory Garnhart, Air Force, Troy.Garnhart@afacademy.af.edu, 719-333-9263
Tammy Purves, CLC, tammy.purves@clc.com, 770-799-3275.
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