Air Force Athletics expands partnership with USAA to include on-field branding in Falcon Stadium
10/27/2025 10:58:00 AM | Football
Air Force Athletics announced today a groundbreaking expansion of its partnership with USAA to become the first-ever corporate partner to see its branding on the field in Falcon Stadium. The logo will first appear on the field for Air Force's nationally televised game on CBS against Army November 1st.
The logo will appear on both 25-yard lines opposite the Mountain West logos and be visible on national television broadcasts and to the hundreds of thousands of fans that visit Falcon Stadium annually.
USAA is a long-standing premier partner of Air Force Athletics and has spearheaded many initiatives for the athletic department including the presenting sponsorship of the Blue & Silver Club and the Empower Her series which promotes and enhances the experience for Air Force women's athletic programs.
"We are proud to expand our partnership with USAA to include on-field brand placement," Air Force Director of Athletics, Nathan Pine said. "New NCAA legislation has made this sponsorship placement possible, and we are pleased to work with our longtime teammates at USAA to make it happen. We are grateful to USAA for their steadfast support of Air Force Athletics and their investment in our cadet-athletes."
"This expanded partnership not only supports the exceptional cadet-athletes at the United States Air Force Academy but also reflects USAA's ongoing commitment to the military community we serve," said USAA Vice President and Head of Brand Marketing Jen Escobar. "As a member-owned organization dedicated to serving the financial needs of military members and their families, we're honored to be part of the Air Force Academy's tradition of excellence and excited to continue supporting the development of future leaders both on and off the field."
This partnership was facilitated by Air Force Sports Properties. General Manager, Mitch Mann: "It's an honor to represent the United States Air Force Academy and work on this historic initiative with a tremendous partner like USAA. This enhanced partnership further cements USAA's steadfast commitment to Academy cadet-athletes and the military community as a whole." Air Force Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for Air Force Athletics and oversees all sponsorship agreements on behalf of the Falcons.
About USAA
Founded in 1922 by a group of military officers, USAA is among the leading providers of insurance, banking and retirement solutions and serves 14 million members of the U.S. military, veterans who have honorably served and their families. Headquartered in San Antonio, USAA has offices in eight U.S. cities and three overseas locations and employs more than 38,000 people worldwide. Each year, the company contributes to national and local nonprofits in support of military families and communities where employees live and work. For more information about USAA, follow us on Facebook, Instagram or X (@USAA), or visit usaa.com.
About AFAAC
The AFAAC assists the Air Force Academy in the development, funding, operation and management of its athletic programs. It directly supports the Academy's athletic department's mission of building future Air Force and Space Force leaders of character by providing a realistic leadership experience in a mentally and physically challenging environment. The AFAAC does this by raising funds through admission tickets, concession items, apparel sales, licensing trademarks, commercial sponsorships and partnerships, and traditional fundraising activities.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions
The logo will appear on both 25-yard lines opposite the Mountain West logos and be visible on national television broadcasts and to the hundreds of thousands of fans that visit Falcon Stadium annually.
USAA is a long-standing premier partner of Air Force Athletics and has spearheaded many initiatives for the athletic department including the presenting sponsorship of the Blue & Silver Club and the Empower Her series which promotes and enhances the experience for Air Force women's athletic programs.
"We are proud to expand our partnership with USAA to include on-field brand placement," Air Force Director of Athletics, Nathan Pine said. "New NCAA legislation has made this sponsorship placement possible, and we are pleased to work with our longtime teammates at USAA to make it happen. We are grateful to USAA for their steadfast support of Air Force Athletics and their investment in our cadet-athletes."
"This expanded partnership not only supports the exceptional cadet-athletes at the United States Air Force Academy but also reflects USAA's ongoing commitment to the military community we serve," said USAA Vice President and Head of Brand Marketing Jen Escobar. "As a member-owned organization dedicated to serving the financial needs of military members and their families, we're honored to be part of the Air Force Academy's tradition of excellence and excited to continue supporting the development of future leaders both on and off the field."
This partnership was facilitated by Air Force Sports Properties. General Manager, Mitch Mann: "It's an honor to represent the United States Air Force Academy and work on this historic initiative with a tremendous partner like USAA. This enhanced partnership further cements USAA's steadfast commitment to Academy cadet-athletes and the military community as a whole." Air Force Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for Air Force Athletics and oversees all sponsorship agreements on behalf of the Falcons.
About USAA
Founded in 1922 by a group of military officers, USAA is among the leading providers of insurance, banking and retirement solutions and serves 14 million members of the U.S. military, veterans who have honorably served and their families. Headquartered in San Antonio, USAA has offices in eight U.S. cities and three overseas locations and employs more than 38,000 people worldwide. Each year, the company contributes to national and local nonprofits in support of military families and communities where employees live and work. For more information about USAA, follow us on Facebook, Instagram or X (@USAA), or visit usaa.com.
About AFAAC
The AFAAC assists the Air Force Academy in the development, funding, operation and management of its athletic programs. It directly supports the Academy's athletic department's mission of building future Air Force and Space Force leaders of character by providing a realistic leadership experience in a mentally and physically challenging environment. The AFAAC does this by raising funds through admission tickets, concession items, apparel sales, licensing trademarks, commercial sponsorships and partnerships, and traditional fundraising activities.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions
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