USAA Strengthens Air Force Partnership with Comprehensive Athletics Jersey Patch Sponsorship
6/23/2026 9:53:00 AM | General
Expanded partnership reinforces shared commitment to serving the future leaders of the Air Force and the nation.
USAA and the Air Force Academy Athletic Corporation announced today an expanded partnership that includes one of the few comprehensive jersey patch sponsorships in collegiate athletics. Beginning with the 2026-2027 athletic season, the USAA logo will appear on the jerseys of all 27 men's and women's varsity programs, further deepening a long-standing relationship rooted in service, leadership and support for the military community.
"When you see the USAA logo on a Falcon jersey or across a field, court or arena at the Air Force Academy, it represents far more than brand visibility, it is a symbol of USAA's profound commitment to the cadets who will soon lead our nation's Air and Space Forces," said Chris Curtin, Chief Marketing Officer of USAA. "Our support for the Air Force Academy is about investing in the character, resilience, and development of these future leaders, and ensuring the entire military community knows we stand behind them every step of the way."
The Most Comprehensive Partnership in Air Force History
As part of the agreement, USAA will be integrated across Air Force Athletics through a comprehensive set of brand assets, including:
• Jersey patch placement across all 27 varsity programs (men's and women's)
• Logo placement on fields and courts across multiple sports venues, including Falcon Stadium, Clune Arena, Cadet Ice Arena and Volleyball's East Gym
• Permanent signage at all Air Force athletic facilities
• Media Backdrops for all press conferences and media opportunities
• Blue & Silver Club Sponsorship, continuing to serve the longest tenured premium seating patrons in Falcon Stadium
• Empower Her program enhancement, continuing to elevate the profile of service academy female cadet-athletes
Air Force Athletic Director Nathan Pine: "We are proud to grow our longstanding partnership with USAA on these new milestone sponsorship and branding assets. USAA's commitment to service members and their families around the world makes them the perfect partner for Air Force Athletics for jersey patches and playing surface logos. The expansion of NCAA legislation and the approval for new sponsorship opportunities, coupled with our strong partnership with USAA, helps ensure that we will continue to provide our cadet-athletes with the experiences and support they deserve for years to come."
This partnership was facilitated in collaboration with Learfield's Air Force Sports Properties, the multimedia rightsholder for Air Force Athletics.
"Air Force Athletics carries a level of national recognition that extends well beyond college sports, and this partnership gives USAA a powerful way to be part of that visibility every time the Falcons compete," said Mitch Mann, General Manager of Air Force Sports Properties. "Learfield's focus is building partnerships that go beyond a single asset, and this collaboration creates opportunities for storytelling, fan engagement and year-round brand connection."
About USAA
Founded in 1922 by a group of military officers, USAA is among the leading providers of insurance, banking and retirement solutions and serves more than 14.5 million members of the U.S. military, veterans who have honorably served and their families. Headquartered in San Antonio, USAA has offices in seven U.S. cities and four overseas locations and employs more than 36,000 people worldwide. Each year, USAA supports national and local nonprofits serving military families and communities. With Honor Through Action, USAA advances policy, advocacy and philanthropy to support financial security, build meaningful careers and promote overall well-being across the military community. For more information about USAA, follow us on Facebook or X (@usaa), or visit usaa.com.
About AFAAC
The AFAAC assists the Air Force Academy in the development, funding, operation and management of its athletic programs. It directly supports the Academy's athletic department's mission of building future Air Force and Space Force leaders of character by providing a realistic leadership experience in a mentally and physically challenging environment. The AFAAC does this by raising funds through admission tickets, concession items, apparel sales, licensing trademarks, commercial sponsorships and partnerships, and traditional fundraising activities.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
"When you see the USAA logo on a Falcon jersey or across a field, court or arena at the Air Force Academy, it represents far more than brand visibility, it is a symbol of USAA's profound commitment to the cadets who will soon lead our nation's Air and Space Forces," said Chris Curtin, Chief Marketing Officer of USAA. "Our support for the Air Force Academy is about investing in the character, resilience, and development of these future leaders, and ensuring the entire military community knows we stand behind them every step of the way."
The Most Comprehensive Partnership in Air Force History
As part of the agreement, USAA will be integrated across Air Force Athletics through a comprehensive set of brand assets, including:
• Jersey patch placement across all 27 varsity programs (men's and women's)
• Logo placement on fields and courts across multiple sports venues, including Falcon Stadium, Clune Arena, Cadet Ice Arena and Volleyball's East Gym
• Permanent signage at all Air Force athletic facilities
• Media Backdrops for all press conferences and media opportunities
• Blue & Silver Club Sponsorship, continuing to serve the longest tenured premium seating patrons in Falcon Stadium
• Empower Her program enhancement, continuing to elevate the profile of service academy female cadet-athletes
Air Force Athletic Director Nathan Pine: "We are proud to grow our longstanding partnership with USAA on these new milestone sponsorship and branding assets. USAA's commitment to service members and their families around the world makes them the perfect partner for Air Force Athletics for jersey patches and playing surface logos. The expansion of NCAA legislation and the approval for new sponsorship opportunities, coupled with our strong partnership with USAA, helps ensure that we will continue to provide our cadet-athletes with the experiences and support they deserve for years to come."
This partnership was facilitated in collaboration with Learfield's Air Force Sports Properties, the multimedia rightsholder for Air Force Athletics.
"Air Force Athletics carries a level of national recognition that extends well beyond college sports, and this partnership gives USAA a powerful way to be part of that visibility every time the Falcons compete," said Mitch Mann, General Manager of Air Force Sports Properties. "Learfield's focus is building partnerships that go beyond a single asset, and this collaboration creates opportunities for storytelling, fan engagement and year-round brand connection."
About USAA
Founded in 1922 by a group of military officers, USAA is among the leading providers of insurance, banking and retirement solutions and serves more than 14.5 million members of the U.S. military, veterans who have honorably served and their families. Headquartered in San Antonio, USAA has offices in seven U.S. cities and four overseas locations and employs more than 36,000 people worldwide. Each year, USAA supports national and local nonprofits serving military families and communities. With Honor Through Action, USAA advances policy, advocacy and philanthropy to support financial security, build meaningful careers and promote overall well-being across the military community. For more information about USAA, follow us on Facebook or X (@usaa), or visit usaa.com.
About AFAAC
The AFAAC assists the Air Force Academy in the development, funding, operation and management of its athletic programs. It directly supports the Academy's athletic department's mission of building future Air Force and Space Force leaders of character by providing a realistic leadership experience in a mentally and physically challenging environment. The AFAAC does this by raising funds through admission tickets, concession items, apparel sales, licensing trademarks, commercial sponsorships and partnerships, and traditional fundraising activities.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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